Snyder's of Hanover vs Utz: AI Share of Voice Comparison
In the latest Famewise run (data as of 2026-08-17), Snyder's of Hanover was named in 52 AI answers and Utz in 17, across ChatGPT, Claude and Gemini with web search on and off. Snyder's of Hanover holds the larger share of voice. They are named together in 6 answers.
| Snyder's of Hanover — answers naming it | 52 |
|---|---|
| Utz — answers naming it | 17 |
| Share of voice split | Snyder's of Hanover 75% / Utz 25% |
| Answers naming both | 6 |
| AI models | OpenAI GPT, Anthropic Claude, Google Gemini |
Updated
Relative share of voice
Of the 69 mentions across the two brands, Snyder's of Hanover takes 75% and Utz 25%. They are named together in 6 answers.
How this is measured
Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.
Read the full methodology — sample sizes, formulas and refresh frequency →
Frequently asked questions
Is Snyder's of Hanover or Utz more visible in AI answers?
In the latest Famewise run, Snyder's of Hanover is named in 52 AI answers and Utz in 17. Snyder's of Hanover has the higher share of voice. The two are named together in 6 answers.
How are Snyder's of Hanover and Utz measured?
Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.
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