Subway vs Which Wich: AI Share of Voice Comparison

In the latest Famewise run (data as of 2026-11-09), Subway was named in 84 AI answers and Which Wich in 22, across ChatGPT, Claude and Gemini with web search on and off. Subway holds the larger share of voice. They are named together in 20 answers.

Key data
Subway — answers naming it84
Which Wich — answers naming it22
Share of voice splitSubway 79% / Which Wich 21%
Answers naming both20
AI modelsOpenAI GPT, Anthropic Claude, Google Gemini

Updated

Subway tracked
84answers mention it
#2.2avg position
Positive (+0.52)sentiment
Which Wich tracked
22answers mention it
#5.4avg position
Positive (+0.70)sentiment

Relative share of voice

Of the 106 mentions across the two brands, Subway takes 79% and Which Wich 21%. They are named together in 20 answers.

Category leaderboards

How this is measured

Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.

Read the full methodology — sample sizes, formulas and refresh frequency →

Frequently asked questions

Is Subway or Which Wich more visible in AI answers?

In the latest Famewise run, Subway is named in 84 AI answers and Which Wich in 22. Subway has the higher share of voice. The two are named together in 20 answers.

How are Subway and Which Wich measured?

Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.

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