Surf Sweets vs YumEarth: AI Share of Voice Comparison

In the latest Famewise run (data as of 2026-08-17), Surf Sweets was named in 8 AI answers and YumEarth in 28, across ChatGPT, Claude and Gemini with web search on and off. YumEarth holds the larger share of voice. They are named together in 5 answers.

Key data
Surf Sweets — answers naming it8
YumEarth — answers naming it28
Share of voice splitSurf Sweets 22% / YumEarth 78%
Answers naming both5
AI modelsOpenAI GPT, Anthropic Claude, Google Gemini

Updated

Surf Sweets
8answers mention it
#2.4avg position
Positive (+0.65)sentiment
YumEarth tracked
28answers mention it
#2.8avg position
Positive (+0.79)sentiment

Relative share of voice

Of the 36 mentions across the two brands, Surf Sweets takes 22% and YumEarth 78%. They are named together in 5 answers.

How this is measured

Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.

Read the full methodology — sample sizes, formulas and refresh frequency →

Frequently asked questions

Is Surf Sweets or YumEarth more visible in AI answers?

In the latest Famewise run, Surf Sweets is named in 8 AI answers and YumEarth in 28. YumEarth has the higher share of voice. The two are named together in 5 answers.

How are Surf Sweets and YumEarth measured?

Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.

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