Tillamook vs Turkey Hill: AI Share of Voice Comparison

In the latest Famewise run (data as of 2026-11-09), Tillamook was named in 27 AI answers and Turkey Hill in 9, across ChatGPT, Claude and Gemini with web search on and off. Tillamook holds the larger share of voice. They are named together in 5 answers.

Key data
Tillamook — answers naming it27
Turkey Hill — answers naming it9
Share of voice splitTillamook 75% / Turkey Hill 25%
Answers naming both5
AI modelsOpenAI GPT, Anthropic Claude, Google Gemini

Updated

Tillamook tracked
27answers mention it
#2.7avg position
Positive (+0.78)sentiment
Turkey Hill tracked
9answers mention it
#4.7avg position
Positive (+0.57)sentiment

Relative share of voice

Of the 36 mentions across the two brands, Tillamook takes 75% and Turkey Hill 25%. They are named together in 5 answers.

How this is measured

Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.

Read the full methodology — sample sizes, formulas and refresh frequency →

Frequently asked questions

Is Tillamook or Turkey Hill more visible in AI answers?

In the latest Famewise run, Tillamook is named in 27 AI answers and Turkey Hill in 9. Tillamook has the higher share of voice. The two are named together in 5 answers.

How are Tillamook and Turkey Hill measured?

Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.

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