Tip Top vs Truly: AI Share of Voice Comparison

In the latest Famewise run (data as of 2026-08-17), Tip Top was named in 6 AI answers and Truly in 43, across ChatGPT, Claude and Gemini with web search on and off. Truly holds the larger share of voice. They are named together in 4 answers.

Key data
Tip Top — answers naming it6
Truly — answers naming it43
Share of voice splitTip Top 12% / Truly 88%
Answers naming both4
AI modelsOpenAI GPT, Anthropic Claude, Google Gemini

Updated

Tip Top
6answers mention it
#7.2avg position
Positive (+0.63)sentiment
Truly tracked
43answers mention it
#2.3avg position
Positive (+0.36)sentiment

Relative share of voice

Of the 49 mentions across the two brands, Tip Top takes 12% and Truly 88%. They are named together in 4 answers.

How this is measured

Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.

Read the full methodology — sample sizes, formulas and refresh frequency →

Frequently asked questions

Is Tip Top or Truly more visible in AI answers?

In the latest Famewise run, Tip Top is named in 6 AI answers and Truly in 43. Truly has the higher share of voice. The two are named together in 4 answers.

How are Tip Top and Truly measured?

Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.

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