Topo Chico vs White Claw: AI Share of Voice Comparison
In the latest Famewise run (data as of 2026-08-17), Topo Chico was named in 87 AI answers and White Claw in 53, across ChatGPT, Claude and Gemini with web search on and off. Topo Chico holds the larger share of voice. They are named together in 22 answers.
| Topo Chico — answers naming it | 87 |
|---|---|
| White Claw — answers naming it | 53 |
| Share of voice split | Topo Chico 62% / White Claw 38% |
| Answers naming both | 22 |
| AI models | OpenAI GPT, Anthropic Claude, Google Gemini |
Updated
Relative share of voice
Of the 140 mentions across the two brands, Topo Chico takes 62% and White Claw 38%. They are named together in 22 answers.
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How this is measured
Famewise generates the category-level questions consumers ask AI assistants, then asks them to current OpenAI GPT, Anthropic Claude and Google Gemini models — each question with web search on and off. An extraction model records every brand named in every answer, the position of its first mention, and the sentiment toward it. Brands are ranked by visibility: the share of this category's answers that name them at least once. Share of mentions is a different cut of the same data — each brand's slice of every brand mention in the category. Every number reflects the latest scheduled run.
Read the full methodology — sample sizes, formulas and refresh frequency →
Frequently asked questions
Is Topo Chico or White Claw more visible in AI answers?
In the latest Famewise run, Topo Chico is named in 87 AI answers and White Claw in 53. Topo Chico has the higher share of voice. The two are named together in 22 answers.
How are Topo Chico and White Claw measured?
Famewise asks current OpenAI GPT, Anthropic Claude and Google Gemini models the questions consumers ask in these brands' categories — with and without web search — and records every brand each answer names, its position, and the sentiment toward it.
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